Pedigree Chunks – Official Launch!

Welcome to Pedigree Chunks! The Friday afternoon update feeding you with fresh meaty morsels from the world of media, created and collated by the litter of new grads here at PHD. Every Friday we will be bringing you innovative, entertaining and pioneering creative work we have encountered during the week.

The Grads! x

  • The Future of television….

Nintendo will launch its own television channel by the end of 2009, providing internet-connected users with new TV-based content for a family audience.

Samsung is to launch internet-enabled TV sets in partnership with Yahoo this spring, using a new application framework called the Widget Channel, a co-development between Intel and Yahoo. MySpace are set to become the first social network site available through the TV set.

LG Electronics has announced plans for a range of broadband-enabled HDTVs capable of instantly streaming movies. The new products are the result of a partnership with online film rental service Netflix, providing consumers with instant access to Netflix’s library of movies and television shows, subject to monthly subscription.




  • The latest Burger King campaign draws on the age old Whopper Vs Big Mac taste test but with a twist. Crispin, Porter & Boguskys’ thinking behind the new creative is if you want a real opinion about a burger, ask someone who doesn’t even have a word for burger. A taste test is carried out with the help of Thai villagers and Transylvanian farmers. As an advert I think its right for the target audience, although it could also be classed as being very controversial.


    One opinion from The Inquisitor said: “It’s hard to place exactly where this begins on the level of wrongness”. You decide…




  • Science Museum Lates


  • Heineken

  • Slumdog Millionnaire – British Director Danny Boyle’s latest project about an 18-year-old boy from the slums of Mumbai who gets a winning streak on ‘Who Wants To Be A Millionnaire’. The film is already being forecast as the movie of 2009, collecting 5 awards at the Critics’ Choice Awards in California last night including Best Picture and Best Director.