Hot new mobile device (and great viral strategy)!


I received this link today previewing the newest and hottest mobile phone: the Pomegranate NS08.  I love how the device looks and the functionality appears to be fantastically futuristic. 

But wait, once you click the “Explore” link, it gets even better…it makes coffee?  It’s a shaver?  A global voice translator? Wow!

Without giving away the punchline associated with the “Release Date” link (turn on sound), I think that this is a great strategy to generate buzz and break through the clutter in a very crowded category.

In fact, I think that I will bring the phone with me on my next vacation.