So a user posts a youtube video about a glitch in Tiger Woods 2008. EA Games could have done many things about it, like press releases, or even demanded youtube take the video down.
Instead they did this:
EA improve their reputation as good guys, and the original poster gets to be a bit more famous. So don’t fall out with your customers for pointing out any shortcomings; thank them for it, it’ll just make your product better next time out.]]>