Will it blend (your communication with ours…)?
You may, or may not, be aware of Blendtec’s excellent series of videos “Will It Blend?” The Wikipedia entry puts it more succinctly than I ever could…
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending attempt with a box of matches.[1]
Anyway, it’s moving beyond just being a viral marketing campaign for Blendtec, because of the audience they get (both quantity and quality), other brands are lining up to have their products destroyed…
So bye bye, new 3G iPhone…
…toodle pip, Mariokart…
…and so long, Weezer’s “Pork & Beans” single (a viral star in it’s own right of course)
It’s facinating that what started out as a viral ad for one product is now a medium for lots of others. And even more fascinating that the web is taking what could’ve been a guy in a shopping mall demonstrating a product to a worldwide audience of millions.
(thanks for the heads up on the iPhone one to Guardian Technology)