10 tips for Word of Mouth…
…as told to me by someone (no, not really, as found in this week’s Media Week article on Word of Mouth, and contributed by Simon Quance at Hyperlaunch)…
10 Tips for successful word-of-mouth marketing<o:p></o:p>
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One – Be honest, transparent and authentic: state your involvement in the campaign and don’t spin<o:p></o:p>
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Two – Try to create a story through word-of-mouth engagement<o:p></o:p>
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Three – Don’t try to create word-of-mouth with something that isn’t worthy of conversation<o:p></o:p>
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Four – Personalise all your messages. Successfully harnessing social media means thinking and acting more like a person than a company<o:p></o:p>
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Five – If you use advocates as part of your word of mouth strategy, value them and respect their individuality, irrespective of whether they are paid or not.<o:p></o:p>
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Six – avoid using superlatives in your communication, or keep them to a minimum<o:p></o:p>
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Seven – Expect the unexpected – results are sometimes far better or worse than anticipated. If the message has been correctly constructed, it will have an effect on the recipient, even if they don’t get back to you<o:p></o:p>
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Eight – value all engagement – even if it doesn’t create an obvious and immediate benefit<o:p></o:p>
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Nine – Use video – every product you market should have a demonstration video<o:p></o:p>
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Ten – Exploit your own website – consumers have high levels of trust in brand websites<o:p></o:p>
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