Steve Ballmer talking, err, balls…
…at least, about his view on the future of advertising/content/media, all wrapped up in a nice little analogy about watching golf…
“It’s going to be harder and harder to tease apart what’s communications and what’s media because if I say I am watching a golf match and at the same time I see Tiger Woods’ golf ball I take my clicker, it points at it, it figures out that it is a Nike Elite, it says ‘Do you want to order a dozen balls for you and your friends?’. Advertising, commerce, community and content all kind of blend.”
See the video from the Washington Post here:
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