Digital outdoor… good and bad

There’s some lovely 118 118 stuff up on the new(ish) ‘digital poster’ formats on the underground… it’s really nice because (it feels) like it’s been created specifically for the sites… really quick, up close, moving, engaging iterations of their latest strategy…


This one in particular made me laugh when I walked past it, enough so to make me stop, turn round, and wait for it to come up again to take the picture.

Comparing it to digital posters that are being tested on roadside ads, all they seem to be is digital extrapolations of static posters…


What’s the point of having digital outdoor opportunities if you are just going to use them as ‘cleaner poster sites’… push the boundaries, use the medium to its limits.