Fish where the fish are
So, you’ve got a new product that brings together two previously separate entities together in a new, exciting convergence development… or indeed you’ve whacked an oyster chip on a credit card…
So where do you go fishing for customers? Where the two collide, most probably… seems logical, yes? Well, kind of… are people rushing through tube stations really going to stop and listen to another credit card offer?
Reminding people about the fact they can get a credit card with an Oyster in the environment where you can use the Oyster is fair enough, but trying to convert them to sign up there and then seems a bit a stretch…
Another reminder that the ‘where’ and the ‘what’ must work closely together… fishing with the wrong sort of bait in a pond full of fish still isn’t going to work that well…
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