Now, before I put up a post on something new I was kicking around; Freedia – essentially the potential for the right brand or company to ONLY use free-to-user communications tools, and ‘home-made’ content. The original post is here.
Anyway, I was doodling on my pad the other day, and came up with some initial rules:
So, a longer form explanation:
Firstly, by ‘play nice’ I guess I mean any ‘freedia representatives’ (or ‘freedians’) a company employs to look after their freedia spaces are, well, the kind of folk you get every once in a blue moon talking to a call centre. Helpful, polite, friendly, engaging. You know the sort.
Secondly, ‘don’t buy space’. Pretty self explanatory, but I think a necessary rule because as soon as you start buying space, you’re into a completely different cost dynamic; it’s no longer structured around the cost of the freedian to look after a customer, but back into traditional paid-for-media territory.
Thirdly, any materials you put up (video, graphics, written content, whatever) should be produced by the team putting it up there… the freedia world’s hard enough and too fast moving to have 3 agencies try and coordinate freedia 10 hours a day… that way paralysis of process lies, my friend…
And finally, of course, all these could be wrong, and any other rules you make up, you’ll have to change on a daily basis.
But that just sounds fun 🙂]]>