Nostalgia; it's not what it used to be…
Sorry, an awful joke to start a post with. And one no doubt you’ve heard before… just like some adverts you may have been seeing of late…
The first one I noticed was the cartoon Aquafresh family, which must have first aired in the early nineties at least. And then today there was the Maynard’s wine gum one, with the stereotyped Scottish fella (Oh, how I can relate)…
…and there were another couple old ads that everyone had forgotten back on TV this year, though ironically I’ve now forgotten what they were.
But the point is, all these ads are embedded in my brain somewhere, and not only do they not have to grab my attention with a whole new ad, and not only do i think back with some degree of fondness on the ads, there’s also a client or two out there saving their pennies on making new ads, and reusing things they’ve invested a lot of money in before.
Good for clients, good for media agencies, not so great for creative agencies… unless they get some sort of % points on the back end…
Anyway, here’s some that probably won’t be coming back… more’s the pity
…and a personal favourite
When did ad’s stop having weird/funny/bespoke songs? Maybe the dying music industry can actually be put to good use after all…
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