After doing the Actionplanning training session about ten times now, it’s time to look back and survey whether it’s done any good.
My first impressions are it’s something that, like everything, you get better at the more often you do it. The teams here at PHD that are in Actionplanning sessions every other day are the ones that are getting really into it, and doing different variations, and trying different things… they take the various principles, and then do something new. And the ideas they’re devloping are constantly challenging and fresh.
But it’s perhaps that because of the nature of the businesses they work on, they get more of a chance to do that… they have multiple smaller briefs, rather than one big ongoing one.
So for teams that don’t think they get the opportunity to run sessions that often, because there’s not a brief that often, I wonder if there’s a different way of doing it?
Perhaps a ‘scenario planning’ session every week for an hour, where each of them proposes a question like ‘what would happen if X launched into our market, what would we do to combat it’? Or switch it the other way round, ‘what if our client launched into this other market?’
It’s not seeking to create work for work’s sake, but instead taking your knowledge of the brand for a stretch of the legs… a quick stroll down a different route home, to see if you bump into anything interesting…]]>