Introducing the MacBook Paper…
So, there’s a spate of parodies, paeans and the like around of the new MacBook Air advert…
<embed src=”http://www.youtube.com/v/GBCfW9-hjKI&hl=en” type=”transparent” wmode=”application/x-shockwave-flash” height=”355″ width=”425″/>
…with two of the best being this one, that Thaer sent me…
<embed src=”http://www.youtube.com/v/fAyBaNwDX8c&hl=en” type=”transparent” wmode=”application/x-shockwave-flash” height=”355″ width=”425″/>
…and this one, called the ‘MacBook Paper’…
<embed src=”http://www.youtube.com/v/i6yBo9NPkCQ&hl=en” type=”transparent” wmode=”application/x-shockwave-flash” height=”355″ width=”425″/>…which has the extra benefit of coming complete with a ‘do it yourself cut-out-and-keep’ version, from this blog here… which of course I felt obliged to cut out and make for myself (portable computing is very important, as you know, so having a MacBook Paper in my wallet is invaluable…)
My efforts…
Anyway, there appears to be more ‘anti-Apple’ versions of the ad than there is positive (though of course I’ve not looked at them all and cataloged them. Apple are being less lauded by the hardcore techies in the same way that a band loses credibility when it starts to sell millions of albums instead of being the ‘best-kept secret’ of a few fans. And, let’s be honest, the ‘Air’ ad is far, far too smug for it’s own good…
…but I wonder if that matters? As the old PR maxim goes, ‘no news is bad news’. If people are talking about it, making & watching piss-takes (and cutting out mini-paper versions on their desk), the message that ‘this is a REALLY thin laptop’ gets through… whether it impacts positively on sales is another matter, and one a bit harder to solve in a blog post…
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