Here’s something that’s occurred over the last couple of days: in a world of social networking sites & other sharing applications, and the acceptance of semi-amateur looking user generated content, is it possible to create an effective communications plan solely using free media (or ‘Freedia’) and home-made content (not just video, but artwork, copy and the like)?

No paid for space, no trips to Brazil to shoot an ad, just a bunch of story-tellers you employ to act on your behalf ‘at large’ in the world.  Looking after your social networking hubs, filming & editing your video blogs, encouraging users to contribute to the look, feel and tone of your brand…

Are there any Freedia Agencies out there?  Do good clients just do it themselves?  Is it just wrapped up in whatever your advertising / digital / media agency is doing for you?

I still need to give it some thought, but thought I’d post the beginnings of it…

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