We help organisations Make Things People Want, rather than Make People Want Things. We run strategy, innovation, futures and design projects, and we teach these capabilities to others. Say hello.

Watch Me Think (in real time)

This feels strange… I’m doing a talk, live, in person, to people. I vaguely remember people – legs, arms, faces, right? Wave their arms around when talking. Those folks. It’s a…

10 Years Later: A Decade Of Smithery

Helen and I were standing in the kitchen this morning, talking about how today marked the official tenth birthday of Smithery, when we officially opened the doors to take on client work. “Ten ye…

Fidelity, Non-linearity, and the Double Diamond

I’d recently shared the Design Council’s new Systemic Design Framework work, including a wholesale upgrade for the Double Diamond model that’s well worth your time. Having been a fai…

Screen grab from 3rd May 2011, the day before resigning
How To Resign – Three Tips From Ten Years Ago

There are very few ways in which Smithery is like The Queen. The only one worth mentioning is that we both have two birthdays. Ten years ago today, on May 4th 2011, I resigned from my previous job as …

Mapping the territory – Design and Economics

A few weeks ago, I had a conversation with Simon Gough about a submission I’d made to host a talk at the first Design and Economics Unconference. It was one of those things that had flown past m…

Zenko Mapping, Inception and Pace Layers #WIAD2021

I was honoured to give a talk on Zenko Mapping as part of this year’s virtual Word Information Architecture Day. Thanks to Mike and Mari for the invitation, and help in planning. As per the last…