We help organisations Make Things People Want, rather than Make People Want Things.

We do this through running strategy, innovation, futures and design projects, and we teach these capabilities to others.

Latest thinking

  • Letting a little light in
    There is a crack in everything, that’s how the light gets in Leonard Cohen First of all, thank you to everyone who’s said nice things about this new website. And more crucially, perhaps, to those with more suggestions on how to make it clearer …
  • Introduction to Assemblage Space
    I wanted to expand on a new idea I’ve been working on, Assemblage Space. I was invited by Steve Simmance to give a short talk as part of a Future of Work Forum he was setting up for some clients. …
  • Traffic Signs, Not Billboards
    I went to our local high street today in Haywards Heath. I had an errand to run; my watch battery ran out two weeks into lockdown, and I wanted to get it fixed at the independent jeweller (hey, kids, support …
  • Playing the hand you’re dealt
    I’ve been thinking a lot about Assemblage. It’s been prompted by Anab’s inclusion of it in her More-Than-Human-Politics manifesto, pointedly positioned against Systems (“Assemblages are diverse, indeterminate and precarious… Acknowledging the entanglements without the desire to have the ‘full overview’”). …