• Making music a ‘commercial proposition’

    On: March 13, 2008
    In: rivetings
    Views: 982
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    I was listening to an interview on the Guardian Technology podcast between Charles Arthur of the Guardian and Matt Phillips of the BPI, about the new file sharing legislation, and (inevitably) it became a conversation about the music industry’s pricing of downloads…

    CA: But it’s not [about music being] freely available… if all the albums on itunes cost three pounds rather than eight pounds, [consumers] would be much happier about buying them, because the incremental cost is so much less?

    MP: If every album on iTunes was available for 50p that would be very attractive, but that doesn’t necessarily make for a commercial model that can encourage future investment in music and pay all the people involved in the creation and investment in that product, so while I can understand that consumers would want everything for free, that clearly isn’t a commercial proposition.

    Surely if ‘all the people involved in’ making music can’t be funded from £8 per album on iTunes, then the answer isn’t to keep charging £8 to fund them all… surely it’s to get less people involved, or pay them less, and charge a price that consumers feel happy to pay?

    A successful ‘commercial proposition’  works two ways; it’s not just what the producer is willing to sell at, but what people are willing to buy at too…

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  • Research just in

    On: March 12, 2008
    In: rivetings
    Views: 1485
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    Media_httpfeedingthep_ujwsh

    Thanks Thaer, it’s good to know…

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  • “Battle Actionplanning”

    On: March 12, 2008
    In: rivetings
    Views: 1236
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    Here’s something I tried this morning for the first time when running an actionplanning session, which I’m going to dub ‘battle actionplanning’ for the immediate future.  Essentially, it’s a bit like this:

    Media_httpfeedingthep_bmclg

    Remember “War Games” with Matthew Broderick?  No, OK – the plot was thus: in the early eighties, the US have a computer system which plays out ‘scenarios’ of nuclear war – who launches first, where they strike and so on – in order to perfect their defence systems.  Matthew Broderick, in best Bueller guise as anti-establishment kid, hacks the system, makes them think there’s a nuclear war on (by accident, of course, and bleak hilarity ensues…).

    Anyway, the premise is essentially ‘take two teams, and have them ‘battle’ each other, striking and counter-striking, around a common theme’. 

    Firstly, set up the scenario for them, and split them into two factions (a ‘pro’ and an ‘anti’, or two competitors, or whatever).

    Then get them to go away, come up with ideas for five minutes, and come back and present those first ideas and positioning.

    Then, once they’ve learned what the opposition is doing, get them to go away again, and come up with new ideas in light of the knowledge they just gained about the opposition.  Then they come back and present those, and you can repeat this as often as you like.

    The result?  It worked pretty well for a first time, people got into it (the competitive element helps, I reckon), and it gave us lots of interesting areas to work up ideas around for a real campaign.  It’s also quite a high energy, and really rips people out of the ‘day-to-day’ and into the space you want them to be thinking in.  To be repeated, methinks…

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  • Running better brainstorms…

    On: March 11, 2008
    In: rivetings
    Views: 1104
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    When you’re running an Actionplanning session, how much do you think about how you personally are in charge of the session?  You really can make the difference to the ideas that come out of the room by the way you behave.

    Have a read of this article by Mitch Ditkoff at the Ideas Champions – it’ll make you think about how you behave as the facilitator in your Actionplanning sessions, not just what subject preparation you do.

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  • Feeding the what?

    On: March 10, 2008
    In: rivetings
    Views: 1180
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    Yes, OK, so ‘Feeding the Puppy’ isn’t a guide for how best to approach the nutritional requirements of your young canine friend.  Sorry, dog lovers.

    Media_httpfeedingthep_hxgaq

    What ‘feeding the puppy’ refers to is this; imagine your creativity, which lives inside you, is a puppy.  In order to take proper care of said puppy, it needs things like exercise, food, love, and the odd bone to chew on.

    Except that given this puppy is your creativity, it doesn’t need walks in the country and Pedigree Chum so much as it needs regular creative exercise, and feeding with new ideas and thoughts.  It’s a philosophy we use where I work, here at PHD in London.   

    This brings us to the purpose of this blog; to help feed the creativity of people here at PHD with interesting, different, unusual or just fun stuff.

    If you’re from PHD and reading this, hello, I hope this helps.  If you’re not from PHD and reading this, hello, I hope this helps you too, but let me apologise in advance for any in-jokes…

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