• Context is king

    On: March 19, 2008
    In: rivetings
    Views: 1393

    Patrons are reminded that the context in which you place your
    message can significantly influence its meaning…


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  • Moofing?

    On: March 18, 2008
    In: rivetings
    Views: 2041

    Yes, moofing. Really. Because despite the naming which imbues it with all sorts of euphemistic
    possibilities, it stands for Mobile Out of Office…
    essentially people who’re working somewhere other than the office. <o:p> </o:p>

    I believe, if there were a
    dictionary definition, that it would refer to activities that you do with equal
    ability and speed when you’re away from the office, so I don’t think it refers
    so much to spending three hours typing emails on a Crackberry, but rather using
    a laptop to write documents, access your desktop remotely, and the like.<o:p></o:p>

    In further research
    it appears that it’s a term coined by Microsoft, who built a tree-office in Pimlico
    to launch it…


    …I’d like working in a tree, that’d be great. Maybe the squirrels would help out, bringing
    energy-boosting tasty nut snacks every so often

    <o:p></o:p>Anyway, I guess if moofing really is
    taking off (the prevalence of mobile broadband and wi-fi offerings suggests it
    is) then if you’re trying to target business people, they’re not going to be
    chained to desks in big office blocks anymore, they could well be hanging out
    somewhere they’re much more available to engage in conversation…

    What else do they need when they’re out and about?  Free coffee vouchers?  IT support & tips?  Someone else to bounce ideas off?  Something a brand you work on can provide?

    For now, though, I’m off moofing (nope, it still sounds weird…)


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  • What is a Geek? (please answer in binary)

    On: March 14, 2008
    In: rivetings
    Views: 1446

    I was in an focus group yesterday for a certain science-fiction based TV channel yesterday (yes, that’s right, aren’t you the regular little Sherlock Holmes…), and we were debating how you might define a viewer of said TV channel.

    I wish I’d seen this from Jack Schofield on The Guardian’s technology section beforehand, we’d have cracked it in seconds…


    (click it to enlarge, non-geeks…)

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  • Stop! (hammertime)

    On: March 14, 2008
    In: rivetings
    Views: 1575

    I first saw this on the excellent PSFK site… it’s a group called improv anywhere, who gathered a group of 200 or so folk, took them down to Grand Central station in NYC, and froze

    <embed src=”http://www.youtube.com/v/jwMj3PJDxuo&amp;rel=1&amp;border=0″ type=”transparent” wmode=”application/x-shockwave-flash” height=”355″ width=”425″/>

    What I love about this is if you did in ten years ago, then about 1000 people at the station would see it, and maybe tell a few of their friends (telling someone about it isn’t the same as seeing it of course)… and that would be it.

    At the time of writing, over 8.3 million people have watched this on youtube.

    Which just goes to show, if you’re going to do experiential stuff in the real world, create a film of it, and it (can) reach millions… and if you’re talking those sorts of numbers, the budget for doing it gets proportionally smaller and smaller.   It’s got to be better than handing out a few free samples at a train station.

    Anyway, Emma and I are thinking of using a follow-up thing they did as ‘feeding’ for an actionplanning session… how could the following not prompt some interesting ideas…

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  • Making music a ‘commercial proposition’

    On: March 13, 2008
    In: rivetings
    Views: 1485

    I was listening to an interview on the Guardian Technology podcast between Charles Arthur of the Guardian and Matt Phillips of the BPI, about the new file sharing legislation, and (inevitably) it became a conversation about the music industry’s pricing of downloads…

    CA: But it’s not [about music being] freely available… if all the albums on itunes cost three pounds rather than eight pounds, [consumers] would be much happier about buying them, because the incremental cost is so much less?

    MP: If every album on iTunes was available for 50p that would be very attractive, but that doesn’t necessarily make for a commercial model that can encourage future investment in music and pay all the people involved in the creation and investment in that product, so while I can understand that consumers would want everything for free, that clearly isn’t a commercial proposition.

    Surely if ‘all the people involved in’ making music can’t be funded from £8 per album on iTunes, then the answer isn’t to keep charging £8 to fund them all… surely it’s to get less people involved, or pay them less, and charge a price that consumers feel happy to pay?

    A successful ‘commercial proposition’  works two ways; it’s not just what the producer is willing to sell at, but what people are willing to buy at too…

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