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What I love about this is if you did in ten years ago, then about 1000 people at the station would see it, and maybe tell a few of their friends (telling someone about it isn’t the same as seeing it of course)… and that would be it.
At the time of writing, over 8.3 million people have watched this on youtube.
Which just goes to show, if you’re going to do experiential stuff in the real world, create a film of it, and it (can) reach millions… and if you’re talking those sorts of numbers, the budget for doing it gets proportionally smaller and smaller. It’s got to be better than handing out a few free samples at a train station.
Anyway, Emma and I are thinking of using a follow-up thing they did as ‘feeding’ for an actionplanning session… how could the following not prompt some interesting ideas…Read More