• Current TV / Not so current poster

    On: March 20, 2008
    In: rivetings
    Views: 1180

    Now, take a look at the poster below for Current TV from the
    underground at <st1:street w:st=”on”><st1:address w:st=”on”></st1:address></st1:street>Old Street…




    Looks fine at first glance, images of stories that Current TV
    obviously has playing, and pictures of the people who produced the films beside
    them. Grand, nice.

    But if you’re there, and keep looking, you notice something
    amiss… I’ve highlighted it here in ‘lightsabre red’…


    They’ve painted over some of the poster with black paint, it
    would seem. Some of the programs they
    had on the poster are no longer relevant however many days later.

    ‘Not so Current TV’… or something equally pithy.  But a serious point to make – if you put communications out there that you can’t change, you’d better make sure that they’ll still be true a few weeks later…

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  • Context is king

    On: March 19, 2008
    In: rivetings
    Views: 1139

    Patrons are reminded that the context in which you place your
    message can significantly influence its meaning…


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  • Moofing?

    On: March 18, 2008
    In: rivetings
    Views: 1761

    Yes, moofing. Really. Because despite the naming which imbues it with all sorts of euphemistic
    possibilities, it stands for Mobile Out of Office…
    essentially people who’re working somewhere other than the office. <o:p> </o:p>

    I believe, if there were a
    dictionary definition, that it would refer to activities that you do with equal
    ability and speed when you’re away from the office, so I don’t think it refers
    so much to spending three hours typing emails on a Crackberry, but rather using
    a laptop to write documents, access your desktop remotely, and the like.<o:p></o:p>

    In further research
    it appears that it’s a term coined by Microsoft, who built a tree-office in Pimlico
    to launch it…


    …I’d like working in a tree, that’d be great. Maybe the squirrels would help out, bringing
    energy-boosting tasty nut snacks every so often

    <o:p></o:p>Anyway, I guess if moofing really is
    taking off (the prevalence of mobile broadband and wi-fi offerings suggests it
    is) then if you’re trying to target business people, they’re not going to be
    chained to desks in big office blocks anymore, they could well be hanging out
    somewhere they’re much more available to engage in conversation…

    What else do they need when they’re out and about?  Free coffee vouchers?  IT support & tips?  Someone else to bounce ideas off?  Something a brand you work on can provide?

    For now, though, I’m off moofing (nope, it still sounds weird…)


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  • What is a Geek? (please answer in binary)

    On: March 14, 2008
    In: rivetings
    Views: 1114

    I was in an focus group yesterday for a certain science-fiction based TV channel yesterday (yes, that’s right, aren’t you the regular little Sherlock Holmes…), and we were debating how you might define a viewer of said TV channel.

    I wish I’d seen this from Jack Schofield on The Guardian’s technology section beforehand, we’d have cracked it in seconds…


    (click it to enlarge, non-geeks…)

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  • Stop! (hammertime)

    On: March 14, 2008
    In: rivetings
    Views: 1336

    I first saw this on the excellent PSFK site… it’s a group called improv anywhere, who gathered a group of 200 or so folk, took them down to Grand Central station in NYC, and froze

    <embed src=”http://www.youtube.com/v/jwMj3PJDxuo&amp;rel=1&amp;border=0″ type=”transparent” wmode=”application/x-shockwave-flash” height=”355″ width=”425″/>

    What I love about this is if you did in ten years ago, then about 1000 people at the station would see it, and maybe tell a few of their friends (telling someone about it isn’t the same as seeing it of course)… and that would be it.

    At the time of writing, over 8.3 million people have watched this on youtube.

    Which just goes to show, if you’re going to do experiential stuff in the real world, create a film of it, and it (can) reach millions… and if you’re talking those sorts of numbers, the budget for doing it gets proportionally smaller and smaller.   It’s got to be better than handing out a few free samples at a train station.

    Anyway, Emma and I are thinking of using a follow-up thing they did as ‘feeding’ for an actionplanning session… how could the following not prompt some interesting ideas…

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