• Tracey Camilleri

    Saïd Business School

    "I’ve found that if you have half an idea that you are excited about - John probably has the other half. He has a generous imagination earthed in an intellectual rigour that makes him a rare bird. I have benefited from his eclectic frame of reference and uncanny ability to make generative connections between people, ideas, genres. Working with John feels like play - why isn't all work like that?”

  • Julie Doleman


    "Working with Smithery has been a brilliant adventure for my entire team. They are not afraid of a challenge and their creativity and passion have opened our minds up to more innovative ways of working by helping to shape our thinking, actions and behaviours. Their work has helped us to create the culture of change we’ve needed to continue on our path of growth.”

  • Nick Kendall

    BBH, IPA

    “Mr King, Mr Bullmore… Mr Willshire. OK, John’s not quite the Third Ronnie, but I do believe he should be here alongside these legends, exploring what brands are now versus then.”

  • Adam Morgan

    Eat Big Fish

    “John is the single most creatively fertile person I have met in the last five years”